Friday, July 17, 2009

ICNGO:Empowering Rural Youth in India

SWOT Analysis

Strengths

• What is our strongest business asset?

There are TWO grounds we think we are the strongest thereupon.
(1) Our UNIQUE, ICT enabled completely transparent Developmental Strategy
(2) Our more than decade long NGO experience as Umbrella Organization of NGOs along with our strong network of more than 100000 (one lakh) members NGO from the whole country.

• Why do we consider our team is strong?

Track record of our fellow NGOs, multi-tier network and our team of professional and technical experts makes us confident of our strength.

• What do we offer that makes us stand out from the rest?

Our strategy would generate MASSIVE RURAL EMPLOYMENT aimed to generate between 1400 to 1800 EMPLOYMENT OPPORTUNITIES, which will lead to around 2000 jobs for youths directly and indirectly, in each Panchayat in India. Taking a rough calculation for Seven Lakh villages or one lakh Panchayats, total employment thus amounts to 2000x100000=200000000,about TWENTY CRORE JOBS FOR YOUTHS IN VILLAGE INDIA within Three years,

Moreover, IT WOULD NOT REQUIRE ANY ADDITIONAL FUNDING FROM THE GOVERNMENT AND SHALL BE PERFECTLY SELF SUSTAINING.

Our capability to create, deliver and ICT enabled transparent monitoring of intended NGO Network and their functioning.

• What unique resources/plans/strategies do we have?

Besides the above, our uniqueness lies in our clear cut strategy to utilize henceforth unutilized youth from rural population, being beneficiaries themselves.
For, we envisage giving them opportunities to develop, become self reliant and serve their immediate local communities, with resources which have been directed to them henceforth but misutilised in their name by official machinery. (We remember our late Prime Minister Shri Rajeev Gandhi famously said that only 15% reaches to grass root beneficiaries. Also Mr. Rahul Gandhi expressed concern and said in his speech in Jhansi that only 5% reaches to the beneficiaries. We would require/request the Government to provide direct funding to the projects run by these VNGOs. On 6th July 2009, during the Budget session most of the Members of Parliament questioned Honorable Finance Minister how could he ensure that benefits really reached to the real beneficiaries. More over questions were reached to the way promised employment could have been achieved. Finance Minister assured the house that he will look into the matter and find out some way to verify and ensure that benefits are not leaked out. Our proposed network gives a way to get hold of leaking benefits. It would make clearly visible from the very beginning, as soon as agencies and Licenses are granted and projects funded, how and where the rural youth is employed and how is he working).

Strategies:

ACTORS

(i) Youth NGOs will be formed wherever needed,
(ii) Each NGO will have ID card having complete details duly verifiable from our website to check forgery,
(iii) Each NGO shall be confined to specific region while each VNGO shall be confined to the Panchayat it is related to.
(iv) Members of VNGOs shall be youths and ex-servicemen,male,female from the same Panchayat
(v) Each VNGO will have to deal with specific sector depending on specialty.

Villagers

(1) VNGO will be arranged for Landless youths to engage in suitable sectors
(2) Each VNGO and Farmer in a Panchayat will have a bank account with local branch of a bank, to enable transaction settlements quickly.
(3) Farmers (with land) will be fully insured at each stage for life, seeds, plants, crops, etc with the help of credit limit fixed for them by the bank and accounts will be settled after proceeds of crops are received into the account. Insurance coverage at each stage drom Seed, to crops assures the safety net for the farmers.Thereby preventing farmer’s debt induced hardships and suicides.

• Do we have any specific marketing expertise?

Yes, we have more than a decade long experience in running NGO projects, guiding and coordinating NGOs nationwide. We have the required experience to utilize this organizational structure as our vehicle to implement our plans directly to the Panchayat level. We have strategies to implement our plan with complete ICT enabled fully transparent monitoring as well.

• Additional strengths

We have a voice and capability to change the scenario at the grass root level besides the uniqueness of the plan strategy stated herein.

Weaknesses

• What can be improved?

(1)Rural Projects and programmes which have been running through Govt. offices and departments, (reaching to ultimate beneficiary merely by 15% according to late Sri. Rajiv Gandhi and only 5% according to Mr. Rahul Gandhi,) must be handed over in to the hands of Voluntary Organisations, NGOs and VNGOs run by real beneficiaries, the Rural Youths, to enable them make their own destiny by themselves but under transparent monitoring. Official machinery should confine to monitoring and reporting.

(2) “Three years experience” conditions for NGOs must be abolished for these NGO/RNGO formed by youths and they should be allowed for direct funding.

(3)Direct approval of projects must be allowed and multi stage forwarding system must be abolished as these stages have not only been creating hurdles but also have been the main cause of siphoning out the benefits and funds allocated for beneficiaries.

(4) License for distributorship of different essential commodities like Plants, Seeds,Kerosene, Diesel, Agro-Chemicals, fertilizers etc must be given to NGOs run by youth in Panchayats for easy access to villagers.

• In what areas do our competitors have the edge?

Our mission is a cooperative effort for betterment of Rural India. Competitors are , infact, those whose earnings will be affected negatively by directing funds, projects and programmes directly to the RNGOs run by youth.

• What necessary expertise / manpower do we currently lack?

So far as skills and expertise along with team for the project at hand is concerned we are capable enough to complete the task successfully.

• Do we have cash flow problem?

NO

• Are we relying primarily on just a few clients or customers?

Not at all.

• Additional weaknesses

We need policy support from the Government.

Opportunities

• What trends do we see in our industry?

Growing exponentially

• What trends do we foresee?

Growing exponentially

• What trends might impact our industry?

Impact will be massive if proposed way of decentralization is adopted.

• What external changes present interesting opportunities?

Decentralization efforts by the Governments, at state level and at the centre and encouragement from organizations like United Nations make us highly optimistic. But decentralization in the form of Panchayati Raj has not been used to its full potential since most of the Rural Development programmes are run by Government departments. The reality is that the Real beneficiaries of these programmes, the rural poor, remain virtually ignorant of them and programmes are completed.

We intend to involve real beneficiaries to be active and create their own welfare by themselves utilizing resources which have been mostly misutilised, thereby resulting to mere 15 to 5% benefits to them so far as stated above.

• What have we seen in the news recently that might present an opportunity?

• Additional opportunities

Realizing opportunities for expansion of their customer base in untrapped remote areas, prospective increase in sales with saving of various costs involved, the corporate sector has shown readiness and encouraged us during our meetings with them. This enables Rural NGOs to participate in business with corporate sector the affordable way, and will give Rural India better avenues to develop and become self reliant.

The result will be that Rural India will be having most of the goods and services at cheaper rates, taking reduced sales prices due to direct marketing and reduced transportation costs in to account, and will become at par with the urban in terms of availability of goods and services economically. This will reduce the urban –rural divide.

Threats

• What obstacles do we face?

Threats can be anticipated from the Government machinery and its alliances and lobbies which have been siphoning out the benefits so far. Central Government requires projects to be forwarded by State Governments. State Governments involve at least 6 to 7 channels or stages which one must pass to get proposal forwarded. This causes delays for months. At most of the stages concerned officers remain busy finding out this or that reason to stop the proposal for want of vacillation money or suvidha shulk to give clearances

• What is the competition doing that we are not?

• What challenges can be turned into opportunities?

Creative involvement of unutilized rural youth and young ex defense personnel, so bewildered and uncertain to its future so far, has full potential to develop Rural India. It becomes particularly significant when no or very little additional fund is required to create the intended organizational structure which will become self sustaining with smallest gestation period.

• Are external economic forces affecting our bottom line?

Not much.